Vision and Mission of 'We Love Saranda'
Introduction to the Founders
‘We Love Saranda‘ is the brainchild of a visionary from Hungary:
Ilona, an implementer and creative force. Ilona is also writer, researcher, lecturer, and a global expert with the International Institute of Gastronomy, Culture, Arts, and Tourism (IGCAT).
She established a business that celebrates and amplifies the distinct character of Saranda Her vision continues to thrive, focusing on the region’s unparalleled beauty and cultural richness.
The Importance of Community and Creativity
Saranda, located in southern Albania, is blessed with stunning natural beauty and a vibrant community spirit. The founders of ‘We Love Saranda‘ recognize that these elements are the key to a sustainable future for the area. The unique value of Saranda lies not only in its breathtaking landscapes but also in the creativity and resilience of its people. By fostering a strong sense of community, ‘We Love Saranda‘ aims to harness the power of local talent and creativity to adapt and thrive in a rapidly changing world.

To ensure that Saranda and its neighboring villages can achieve sustainable competitive advantages in tourism, it is crucial to explore and promote the locality’s unique aspects. This involves identifying and leveraging valuable, rare, inimitable, and non-substitutable tourism resources that set Saranda apart as a tourist destination. By doing so, ‘We Love Saranda‘ can help the region differentiate itself and attract visitors seeking authentic and enriching experiences.
Rural Tourism Development and Its Benefits
The development of rural tourism is a cornerstone of ‘We Love Saranda’s’ mission. By enhancing tourist service provision, diversifying community work opportunities, and preserving rural culture and heritage, the business aims to create a positive impact on both the environment and the local population. Protecting natural environments and improving living and working conditions are integral to this process, ensuring that Saranda remains an attractive and sustainable destination for future generations.
Moreover, ‘We Love Saranda‘ is committed to supporting the development of underdeveloped areas in and around Saranda. By promoting invisible exports and facilitating the placement of domestic products, the business helps boost local economies and preserve cherished traditions, customs, and crafts. This holistic approach not only enriches the cultural fabric of the region but also enhances the overall quality of life for its residents.

Vision and Mission of ‘We Love Saranda’
At its core, the vision of ‘We Love Saranda‘ is to celebrate and preserve the unique beauty and cultural heritage of Saranda and its surrounding villages. The mission is to create a sustainable tourism model that benefits both visitors and the local community, fostering an environment where creativity and tradition can coexist and flourish.
‘We Love Saranda‘ envisions a future where the region is recognized as a leading example of sustainable tourism, where the natural environment is cherished, and where the vibrant community continues to thrive. By focusing on the unique aspects of Saranda, the business aims to inspire and engage both locals and visitors in a shared journey towards a more sustainable and prosperous future.
I invite you to join the community and creativity to promote sustainable tourism in regions in Saranda.
Have a question? Contact us!
- We Love Saranda
- Adress: Saranda, Albania
- Substack
